Microsoft Shutting Down Mixer, Leaving Ninja And Others Free To Return To Twitch
Microsoft has announced that it is shutting down Mixer, its streaming competitor to the likes of Twitch, on July 22. The Xbox owners will be transitioning over to Facebook Gaming instead, partnered streamers having the option to be included with the move or return to Twitch.
Mixer, which was known as Beam.io before Microsoft purchased it, struggled to gain the viewership of its competitors since launch. Big streamer acquisitions such as deals with Ninja and Shroud might have initially drawn viewers in, but it’s lacked the mass appeal Microsoft, and Xbox specifically, need leading up to the launch of the Xbox Series X and xCloud, Xbox’s on-demand streaming service.
Xbox boss Phil Spencer explained in a statement to The Verge that the decision wasn’t so much about how to recoup a return on investment, but rather what will work for Xbox’s future strategies. “When we think about xCloud and the opportunity to unlock gameplay for 2 billion players, we know it’s going be critically important that our services find large audiences and Facebook clearly gives us that opportunity,” explained Spencer.
To achieve that, Xbox is looking to Facebook Gaming–another alternative to Twitch that has gained far more popularity with Facebook’s wide user base, and has far more reach than Mixer. Spencer says that xCloud will integrate with Facebook Gaming to allow you to launch games from streams you’re watching–a feature Google Stadia advertised before launch, but one that hasn’t yet materialized.
While Mixer partnered streamers are free to transition over to Facebook Gaming, two of Mixer’s biggest acquisitions have reportedly opted not to move there, opening the door for a return to Twitch. Ninja, who left Twitch for a rich exclusive deal at Mixer, wrote in a statement on Twitter, “I love my community and what we built together on Mixer. I have some decisions to make and will be thinking about you all as I make them.” Another Mixer partner, Gothalion, has chosen to stay with Microsoft and make the move to Facebook gaming.
Xbox xCloud doesn’t have a release date yet, but is expected to launch later this year alongside the Xbox Series X as Microsoft continues to push into more service-based products. The hardware powering xCloud will also be upgraded in 2021 to support Xbox Series X titles and possibly PC games streaming.
Xbox Series X And Xbox One News
- All The Xbox Series X Games Confirmed (And Expected) So Far
- Fortnite Is A PS5 And Xbox Series X Launch Game
- All The Xbox Series X Games With Free "Smart Delivery" Upgrades
- Xbox Games With Gold For May 2020 Revealed
- Xbox Series X: Release Date, Specs, Price, And Everything We Know
GameSpot has officially kicked off Play For All–a celebration of all things gaming. Join us as we bring you the summer’s hottest news, previews, interviews, features, and videos, as well as raise money for COVID-19 relief efforts and Black Lives Matter with the help of our friends from around the gaming world. Check out the Play For All schedule for more.
Source: Read Full Article