Soren Runge joins Ninjas in Pyjamas as Head of Commercial Partnerships

Swedish organisation Ninjas in Pyjamas has found its Head of Commercial Partnerships in Soren Runge.

Runge specialises in sales, business development, and partnerships, with experience from across Europe, North America, and South America.

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Most recently working at Newzoo, Runge served as the New Business Manager at the agency from January 2019 to April 2020. Prior to that, he occupied roles as the Business Development Manager and Project Manager, Esports during his three-year tenure there. He also worked in content marketing at ESL in 2016.

Runge spoke to Esports Insider about his new venture: “I am beyond thrilled to join the renowned Ninjas in Pyjamas squad. It’s exciting to finally return to my roots and the core of the esports business after spending the last three years helping and advising brands with an interest in the broader games entertainment business.

“Jonas and Hicham’s vision is immensely electrifying and I look forward to working closely with them to further enhance our strategic commercial initiatives.”

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Ninjas in Pyjamas is currently partnered with online sportsbook Betway, ASUS gaming brand Republic of Gamers, and gaming peripherals manufacturer Xtrfy.

Esports Insider says: Despite the difficult circumstances brought on by COVID-19, Ninjas in Pyjamas seems determined on continuing its growth with a key hire in Runge. We’re intrigued to see which new partners come on board in the next six-to-twelve months.

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