SEAT Becomes First Automotive Partner in OverActive Media Portfolio Through MAD Lions Deal

Esports organization OverActive Media has announced a partnership between Spanish automobile manufacturer SEAT and its Spain-centered team brand MAD Lions. This marks the first automotive partnership in the OAM portfolio, as well as the entry of SEAT into the esports space.

Terms of the deal were not disclosed. Activations will include in-person events as well as digital promotions, and SEAT will be integrated into content created by the organization.

OAM has secured several partnerships for MAD Lions thus far in 2020 including multi-year deals with GLS Spain and Razer.

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