Oddity Esports takes off with Flight Centre partnership
Australian organisation Oddity Esports has established a sponsorship deal with travel agency Flight Centre.
The domestic arm of Flight Centre Travel Group, Flight Centre will appear on Oddity Esports’ jerseys for 2020 and will also appear on streams on both Twitch and Mixer.
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Melvin Tang, Co-founder of Oddity Esports, spoke on the deal in a release: “It is exciting to see Flight Centre working closely with us in 2020 to provide our players and staff with exceptional travel experiences, both domestic and internationally with their expert teams. With our continued growth of Oddity Esports, we aim to continually bring new and exciting sponsors and partners into the thrilling industry of esports.”
At the time of writing, Oddity Esports has players signed to compete in Fortnite, PlayerUnknown’s Battlegrounds, and Mortal Kombat 11 – as well as acting as home to severl streamers. Last year, its recruited a Rainbow Six Siege team and competed in both Season 9 and Season 10 of Pro League, before parting ways with the players at the beginning of 2020.
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The sponsorship deal with Flight Centre follows multiple significant deals that have been announced from the Oceanic region. In recent times, Chiefs Esports Club has partnered with Marvel, bubble tea brand Chatime partnered with Australian Esports University League, and Fortress Melbourne entered a deal with Alienware.
Esports Insider says: While more prominent regions tend to get the most attention, it’s significant to see the largest retailer of travel in Australia invest in its domestic esports scene. Oddity Esports may not the biggest organisation in the Oceanic region but this deal is one of the best we’ve seen come out of there in quite some time.
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