May Investment Recap: Fnatic Adds Funds to Grow Asia-Pacific Presence, Early-Stage Investments, and Acquisitions – The Esports Observer

During May 2021, The Esports Observer tracked eight investments raised by esports-relevant companies. Disclosed investments amounted to $36.6M USD, bringing the total sum of disclosed investments in 2021 to $3B. 

Financial terms were not disclosed for all deals highlighted in this article. 

Fnatic Raises Funds to Expand into the Asia-Pacific Markets 

British esports organization Fnatic announced that it has raised a $17M financing round led by Japanese business conglomerate Marubeni Corporation to drive further global growth. Further investors that participated in the funding round include a range of international family offices and institutional investors, alongside venture debt from Bootstrap.  

Marubeni’s investment will incorporate a strategic partnership to support Fnatic’s expansion into the Japanese esports sector, and the Asia-Pacific market. As part of the partnership, Fnatic’s base of operations in Japan will be expanded and Marubeni will support the relocation of Fnatic’s Rainbow Six Siege team to the country. 

Early-Stage Investments 

Esports team and gaming content network Beastcoast closed a $2.5M Pre-Seed financing round from investors including Andover Ventures, Elevate Ventures, Techstars, NJ/NY Gotham FC owner Steven Temares, and High Alpha Ventures managing partner Scott Dorsey. The funding facilitated the expansion of Beastcoast’s content creation team. Furthermore, the investment proceeds were used by the company to acquire a North American Rainbow Six Siege Pro League slot and expanding internationally into South American Dota 2. 

Gaming highlights content creation technology startup Allstar Gaming secured a $3.85M seed financing round led by members of New York Angels. Allstar revealed that it intends to use the investment proceeds to enhance the company’s current product offering, integrate new titles onto its growing Allstar branded platform, and expand its hiring and partnerships efforts. Its latest investment round brings Allstar’s total capital raised to date to more than $4.2M.   

 Singapore-based esports tournament and media network company Esports Players League (ESPL) secured a seven-digit Pre-Series A financing round led by Swedish esports investment firm RightBridge Ventures. The company intends to use the investment proceeds to fund its future growth including international expansion and platform improvements.  

 SuperGen Education Investment, the esports education division of Chinese esports and entertainment holding company and owner of the esports organization Edward Gaming (EDG)SuperGen Group, closed an undisclosed Series A funding round led by venture capital firm Shanghai Yuangui Asset Management. While the exact size of the investment SuperGen Education general manager Jitang Qiu revealed that it exceeded ¥30M RMB ($4.7M). 


Canadian esports company Enthusiast Gaming completed its acquisition of Vedatis, which owns Icy Veins — a platform dedicated to guides for Activision Blizzard games including Hearthstone, World of Warcraft, and Overwatch — for €7M EUR ($8.51M). Icy Veins founders Damien Thivolle and Vlad-Matei Mladin will remain with the company long-term to operate the website. 

Brazilian live marketing agency V3A acquired a 50% stake in Prêmio eSports Brasil (translated as Brazil Esports Awards) from venture capital firm Go4it. Through the acquisition, V3A joins the Brazilian telecommunications company Globo as organizers of the annual awards ceremony that started in 2017. 

British private equity firm SuperNova Capital acquired Insomnia Gaming Festival operator Player1 Events from UK-based gaming retailer Game. SuperNova Capital retained all of Player1 Events’ staff. 

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