Loading Closes Partnership With Red Bull For Valorant Tournament on Brazilian TV – The Esports Observer
TV channel Loading closed a partnership with Red Bull for the broadcast rights of the Brazilian finals of the Red Bull Campus Clutch, the first global Valorant tournament for universities. Loading will then feature the matches on Brazilian broadcast TV, pay-TV, and on its channels on the streaming platforms on Twitch and BOOYAH!.
After good results with esports broadcasts like the transmission of the Brazilian League of Free Fire (LBFF) and the Valorant Spike Series II, Loading is increasing the presence of esports in its schedule, which is shared with animes and other entertainment programs. In 2021 the channel reached 5.2M unique viewers across all stages of the first split of LBFF.
The winners of the national stages of the Red Bull Campus Clutch will qualify for the World Final event, which has a €20K ($24.3K USD) prize pool. Three teams will be playing the Brazilian finals on May 16: Odin e Amigos, Stay at Home, and Seleção.
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