Fnatic Partners With Hisense to Continue Expansion Into China

London-based esports organization Fnatic has announced a multi-year partnership with Chinese consumer electronics company Hisense. The partnership will focus on a range of content featuring Fnatic players and teams, highlighting Hisense appliances.

Fnatic has been steadily increasing its activity in China since 2017, when the organization partnered with Chinese esports agency B.O.O.T. Fnatic’s global expansion efforts also include a more recent focus on India, having signed a PUBG Mobile squad and leveraged its entry into the region to secure a streaming deal with Loco as well as activate established partner OnePlus for a PUBG Mobile exhibition.

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